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Phantom Project Gallery

3D design for the Phantom launch and the new Devialet website.

Phantom Project Gallery

Phantom Products

Left: one of the images selected for the Phantom packaging. Right: Phantom packs at the factory.

Phantom Store

The official Phantom launch party at Colette, Paris. Installation by Rodrigo Aguadé.

From 2014 to 2020, Rodrigo Aguadé shaped Devialet’s image while it grew from around fifty people on Rue Réaumur to 350, and a global name in high-end audio. Called in by Pedro García, then global marketing chief, a few months before the Phantom launched, he created the Phantom logo and its packaging, then supervised everything the company showed of itself: brand image, packaging, campaigns, stores. He worked directly with co-founders Quentin Sannié and Emmanuel Nardin, and with Pedro García.

Phantom Products

A Devialet store: the X-ray light box and the packaging of every product on display, designed by Rodrigo Aguadé.

Phantom Store

The donut stand for the Phantom: structure and graphics, a modular system still in use today.

Phantom Gallary

Made for the Gold Phantom box. Photography: René Habermacher. Art direction: Rodrigo Aguadé, with Antoine Asseraf.

Gold Phantom launch film, shot in a studio in Paris. Art direction: Rodrigo Aguadé. Music: Brian Reaver.

In the months before launch: the Devialet and Phantom logos, packaging for Phantom, Phantom Silver and their accessories, store displays, the website, the press kit and a 3D film. The Phantom sold out on its first day of sales in 2015. From 2015 to 2018, Rodrigo Aguadé was Devialet’s art director on a monthly retainer: packaging, campaigns, films and retail. He designed the graphics for every Devialet corner and stand, from the product diagrams on the glass to the brand walls, and the store windows for KaDeWe in Berlin, Harrods in London, Le Bon Marché and Printemps in Paris.

Phantom window at KaDeWe, Berlin, Christmas 2015

KaDeWe, Berlin, Christmas 2015. Window concept and design: Rodrigo Aguadé.

Phantom Products

Phantom Products

Phantom Products

The three Phantom boxes: Classic, Silver and Gold. Images, logos and packaging by Rodrigo Aguadé.

TV spot for the Phantom range: Phantom, Silver Phantom and Gold Phantom. Art direction: Rodrigo Aguadé.

Eagle

Horse

Man hiding face with shirt

Falcon: photographed in Madrid by Isaac Morell. Horse: 3D rendering. Shirt: the Reactor pack image, photographed in Madrid by Isaac Morell. Art direction: Rodrigo Aguadé.

Phantom Store

Phantom Products

Left: a Devialet corner, graphics and product diagrams by Rodrigo Aguadé. Right: the Gold Phantom central window, Le Bon Marché, Paris.

Phantom Store

The Devialet store at the Opéra de Paris, with special packaging for the store and for the Opéra edition of the Gold Phantom.

The original Phantom box and every version that followed, across Classic, Silver, Gold, Opéra de Paris and Reactor, each with its own photography. The Gold Phantom cover and launch film were shot in a Paris studio under Rodrigo’s art direction; its unboxing on Unbox Therapy has been watched over 19 million times. In 2020, he named Devialet’s first wireless earbuds: Gemini.

Phantom Store

Gold Phantom Opéra pack, test version: water bursting into the architecture of the Opéra. Never released.

Women wearing Phantom

Phantom Product

Phantom Product Representation

Phantom Reactor campaign, shot in Berlin, 3D with Serial Cut. Art direction: Rodrigo Aguadé.

Phantom Store

The Phantom Reactor launch campaign on the Printemps facade, Paris. Campaign image: 3D render. Photograph: Rodrigo Aguadé.

Years .

2014 to 2020

Client .

Devialet

Role .

Creative direction of the brand image: identity, packaging, campaigns, retail, naming.

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